Mumakwikwi ekofi indasitiri, kurongedza kunopfuura kungova mudziyo - ndiwo mukana wekutanga weiyo brand kutaurirana nevateereri vayo. Dhizaini, zvigadzirwa, uye kushanda kwekofi kurongedza zvinogona kukanganisa zvakananga kuona kwevatengi, kuvimba, uye kuvimbika. PaTonchant, tinonzwisisa basa rakakosha rinoitwa nekurongedza mukugadzira mufananidzo werudzi. Muchinyorwa chino, isu tinoongorora akakosha emhando yemhando iyo kofi yekurongedza inofanira kunyatso taura kune vatengi.
1. Hunhu uye kutsva
Kofi chigadzirwa icho vatengi vanokoshesa mhando zvakanyanya, uye kurongedza ndiyo nzira huru yekuratidza mhando. Zvishandiso zvemhando yepamusoro, kusapinda mhepo, uye kuvharika zvakare zvinoratidza kuti kofi iri mukati itsva, yakachengetedzwa, uye yemhando yepamusoro.
Mafambisirwo ekurongedza kwemhando:
Barriers zvinhu: Shandisa foil kana akawanda akaturikidzana kuvhara okisijeni, chiedza, uye mwando.
Minimalist Dhizaini: Yakareruka uye inoyevedza dhizaini inowanzoratidza premium mhando.
Malebula uye ruzivo rwakadzama: Ruzivo nezvezuva rekugocha, kwakabva bhinzi uye kuravira kunovimbisa vatengi nezvehuchokwadi hwechigadzirwa uye mhando.
PaTonchant, isu tinonyanya kurongedza izvo zvinodzivirira kutendeseka kwekofi uku tichisimbisa nekuona kunaka kwayo.
2. Kugara
Vatengi vemazuva ano vanowedzera kukoshesa mhando dzine hanya nenharaunda. Kuchengetedzwa kwekofi kwakagadzika kunoratidza kuzvipira kudzikisa tsoka yezvakatipoteredza, zvichisangana nevatengi vanoziva zvakatipoteredza.
Kurongedza kunotaura sei kugadzikana:
Zvishandiso zvine hushamwari kwezvakatipoteredza: kraft bepa, biodegradable plastiki kana zvinhu zvinogadziriswa zvakare.
Natural aesthetics: Matoni evhu uye minimalist brand mufananidzo anogona kusimbisa kuziva kwezvakatipoteredza.
Certification: Kusimbisa compostability kana eco-certification senge FSC (Forest Stewardship Council) mvumo inogona kuvaka kuvimba kwevatengi.
Tonchant inopa dzakasiyana siyana dzekurongedza kurongedza sarudzo dzekubatsira mabhureki kuenderana nevatengi vavo 'zvakatipoteredza kukosha.
3. Kujeka uye chokwadi
Vatengi vemazuva ano vanoda kuziva nyaya iri shure kwezvigadzirwa zvavanotenga. Kurongedza kofi kunofanirwa kunge kuri chishandiso chekutaura nyaya, kuratidza kwakabva bhinzi yekofi, tsika dzekutsvaga uye rwendo rwemhando.
Matauriro ekurongedza anoratidza huchokwadi:
Mavambo nyaya: Tsananguro yeinorimwa kofi, kusanganisira mepu, ruzivo rwemurimi, kana zvitupa zvakaita seFair Trade.
Transparent Window: Kurongedza nehwindo rakajeka kunobvumira vatengi kuona chigadzirwa uye kuvimba nemhando yacho.
Kubata kwako pachako: Manyorerwo akanyorwa nemaoko, mifananidzo, kana akasiyana dhizaini zvinhu zvinogona kugadzira yechokwadi mhizha kunzwa.
Packaging inogadzira hukama hwepfungwa nevatengi inovaka hukama hwakasimba uye kuvimbika kwemhando.
4. Yakanaka uye inoshanda
Inoshanda packaging inoratidza kuti brand inokoshesa kuve nyore kwevatengi. Mamiriro anoshanda anoita kuti zvigadzirwa zvive nyore kushandisa nekuchengetedza, izvo zvinosimudzira ruzivo rwese rwevatengi.
Kurongedza kunotaura sei zviri nyore:
Resealable Bag: Ramba riri nyowani uye rishandise kakawanda.
Mafomati anodzorwa nechikamu: Single-serve packaging senge mabhegi ekofi yekudonha kana mapodhi ekofi akakodzera kubatikana, pakuenda-mararamiro.
ZVINYORE-KUTI-VERENGA LABEL: Yakajeka mirairo yekubikisa uye yakanyatso kurongeka ruzivo rwechigadzirwa inovandudza usability.
PaTonchant, tinoisa pamberi pekugadzira zvinhu zvinowedzera kukosha kune ruzivo rwevatengi.
5. Innovation uye Kugadzira
Kuti umire pasherufu yakazara nevanhu, iwe unoda hunyanzvi uye kugadzira kurongedza kuti ubate ziso. Dhizaini dzakashinga, zvimiro zvakasarudzika kana zvekucheka-mupendero zvinhu zvinogona kuendesa chiratidzo chinotarisisa uye chinonakidza meseji.
Kurongedza kunoburitsa sei hunyanzvi:
Tsika Maumbirwo: Maumbirwo asiri echinyakare, akadai sebhegi-mu-mu-bhegi kana machubhu midziyo, wedzera kukwezva.
Mavara akajeka uye mapatani: Zvinobata-meso zvinoonekwa zvinosiyanisa zvigadzirwa kubva kune vanokwikwidza.
Interactive maficha: QR makodhi anobatanidza kubikira tutori, nyaya dzemhando, kana kukwidziridzwa kunobata vatengi nenzira ine simba.
Tonchant's dhizaini timu inoshanda mukubatsira mabhurendi kugadzira mapakeji ayo anokurudzira kuda kuziva uye anoratidza hunyanzvi.
6. Kuzivikanwa kwechiratidzo uye hunhu
Chese chinhu chekurongedza kwekofi yako chinofanira kusimbisa hunhu hwemhando yako uye kuzivikanwa. Kunyangwe mhando yako ndeye artisanal, yakasarudzika, kana eco-hushamwari, kurongedza kwako kunofanirwa kuratidza hunhu uhu.
Maitiro ekurongedza anoendesa sei brand image:
Mafonti uye zvirongwa zvemavara: Mazuva ano sans serif mafonti uye toni dzakanyarara dzeminimalism, dzakashinga uye dzakajeka mavara emhando yekutamba.
Consistent branding: Logo, tagline uye inoona theme inovimbisa kuzivikanwa kwemhando pane zvese zvigadzirwa.
Dhizaini yedhizaini: Kubatanidza dhizaini yekurongedza nekutanga kwemwaka kana mashoma edition kunowedzera kusaga uye kufara.
Nekubatanidza iyo yekurongedza neiyo brand yakakosha kukosha, Tonchant inova nechokwadi chekuti bhegi rega rega rekofi rinova kuwedzera kwezwi remhando.
Nei Packaging Yakakosha kune Yako Kofi Brand
PaTonchant, isu tinotenda kuti kurongedza kofi chinhu chakakosha chezita rako. Inodzivirira chigadzirwa chako, inotaurira nyaya yako, uye inokubatanidza iwe nevateereri vako. Nekutarisa pamhando, kusimba, huchokwadi, uye hunyanzvi, kurongedza kwako kunogona kushandura vatengi venguva dzose kuva vamiriri vemhando vakavimbika.
Rega Tonchant ikubatsire kugadzira yakasarudzika kofi kurongedza inoratidza yako mhando yemhando uye inosiya fungidziro inogara.
Bata nesu nhasi kuti udzidze nezve yedu tsika yekurongedza mhinduro dzakagadzirirwa kuzadzisa zvaunoda zvakasarudzika.
Nguva yekutumira: Zvita-18-2024